Lucas is particularly well known for his activism and outspokenness. He was included in a 2009 New York magazine feature about people who made it to the top, despite arriving in the city with very little. In 2009, Lucas was inducted into the GayVN Hall of Fame, noted for 'his stature as an A-list director and performer'. He contends that his film Michael Lucas' La Dolce Vita is the most expensive gay porn film ever made, with a budget of $250,000 and multiple celebrity cameos.
The New Republic dubbed Lucas 'Gay Porn's Neocon Kingpin'. Michael Lucas (born Andrei Lvovich Treivas (Russian: Андрей Львович Трейвас), March 10, 1972) is a Russian– Israeli-American businessman and the founder and CEO of Lucas Entertainment, Manhattan's largest gay-adult-film company.
